Agenda Item # 10.1 - Peter Nguyen | Received 03/19/2023YVN
Office: 408-848-8000
Fax: 408-848-1028
March 14, 2023
Dear Members of the Gilroy City Councii„
As a local car dealership, we are writing to express our enthusiastic support for the proposed
new billboard ordinance, which would allow for a potential new digital billboard off Automall
Parkway,
We believe that this is an incredible opportunity to reach new customers from the region and
increase our business.
Car dealerships like ours are a significant driver of sales tax revenue for the city. We employ
local residents, provide a valuable service to the community, and contribute to the economic
growth of Gilroy. However, in order to continue to thrive, we need to be able to reach new
customers.
An updated billboard ordinance that allows up to two digital billboards in the city would allow..
us to do just that. By advertising our dealership on high -traffic routes, we could reach a larger'':
audience than ever before. We believe that this would lead to a significant increase in our
business, potentially by as much as 20%.
We understand that there may be concerns about the impact of the billboard on the
surrounding community. However, we are confident that the parameters laid out in the
ordinance before council are incredibly thoughtful and minimize any negative effects on the
community, especially the residential and downtown areas. are committed to working with the
city to ensure that any potential negative effects are minimized.
We firmly believe that the benefits of the billboard, including increased revenue for the city,
outweigh any potential drawbacks,
n dosing, we would like to thank the City Council for considering the proposed new billboard
ordinance, We believe that this is an exciting opportunity for the city and for local businesses
like ours. We hope that you will support the ordinance and allow us to take advantage of this
incredible opportunity as we continue to rebuild in a post-covid world.
Sincerely,
6800 Automal
kg,
Freeway
TOYOTA OF GILROY rip
PETER NGUYEN
GENERAL MANAGER
peter.nguyen@FreewayToyota.com
5800 AUTO' •A •
0ILPoy, CA 95020
FREEWAYTOYCJTAGILROY.COM
40E3.848.5000 OFF -ICE
408.645.1025 FAX