Agenda Item # 10.1 - Christian Renz | Received 03/20/2023Hello To All Present, Mayor and Councilmembers,
1, Christian Renz of Renz & Renz at 7500 Arroyo Circle, Suite 170, Gilroy., CA wanted to show my support
of the change to the Electronic Billboard Ordinance in Gilroy.
Our City has the potential to advertise our amenities and businesses with Hwy 101 running through us.
Electronic Billboards have amazing benefits including the below that we should take advantage of:
w Clean and modern and able to updated or changed with speed, Electronic billboards feel more
contemporary than the old standard billboards.
m City sales tax revenue could benefit from Hwy advertising of local businesses bringing in more
business.
w As a main California Hwy our passing traffic includes commuters, locals, and tourists over the
whole state positions us to be a stopping point if only people knew what we could offer.
• Electronic billboards can be updated with construction and emergency info.
• Let's highlight Gilroy.
Christian Renz