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HomeMy WebLinkAbout10 20 2025 Item 7.4 - Allow Electronic Billboards - Dr Paul LynmanUniversity of California Observatories/Lick Observatory 7281, Mount Hamilton Road, MOUNT HAMILTON, CA 95140 17 October 2025 Honorable Mayor and City Council, Item 7.4. Provide Policy Direction on a Proposed Zoning Ordinance Text Amendment to Allow Electronic Billboards along State Route 101. This communication comprises written public comment regarding the above-titled matter before the Council. This correspondent has been an advocate for dark skies for 40+ years, informing local and regional authority lighting policies in Europe and North America. The writer holds a degree in astronomy with applied physics, masters in physics, doctorate in astrophysics and has worked at academic research institutes and/or observatories in the UK, Germany, Chile and the US for 30+ years — with one exception: Prior to joining the University of California Observatories/Lick Observatory (UCO/Lick) in 2011, he was affiliated with GroupM, the World’s largest media buying agency1 . For decades, UCO/Lick has advised local authorities on lighting ordinances, including (in the 1960s and 1970s) the deployment of sodium lighting, subsequent upgrades to LED2 technologies and, most recently, the deployment of Electronic Billboards3 The matter of EMCs has repeatedly been brought before Council since at least 2018. Following appeals from concerned Gilroy residents, UCO/Lick submitted spoken and written contributions to both Council and Planning Commissioners on this matter between April 2021 and March 2023. A fundamental prob- lem presently pervading California is that the night sky is not considered an environmental phenomenon under CEQA4 ’. This, despite the United Nations declaration: An unpolluted night sky that allows the enjoyment and contemplation of the firmament should be considered an inalienable right of humankind equivalent to all other environmental, social, and cultural rights. By excluding the night sky from its description of ‘the environment’, CEQA is deficient. Hence, it becomes responsibility of California’s local authorities to ensure the protection of dark skies and public health. Elected, appointed and staff members from the City of Gilroy have been repeatedly invited to visit Mount Hamilton to understand the deleterious impact of accelerating light pollution. Not a single member of Planning staff attended. 1 GroupM is a subsidiary of the World’s largest advertising agency, WPP 2 Light Emitting Diode. 3 These devices can be interchangeably referred to as Electronic Billboards, Digital Billboards and Electronic Message Centers (EMCs). 4 CEQA: The California Environmental Quality Act. Since March 2023: •The aspirations of the City of Gilroy (as expressed in the General Plan) have not changed. The General Plan demands: LU 8.7:Minimize any negative impact on the visual environment. LU 8.13:Limit light pollution from outdoor sources, and direct outdoor lighting downward and away from sensitive receptors. There has been no discernable shift from the inherent large-scale revulsion to EMCs among the majority of the populace. •The nature, physics, regional trespass and harms of light pollution5 on astronomical endeavours are unchanged. EMCs disproportionately exacerbate the impacts already being experienced by Lick Observatory. Adding scattered light to the environment negatively impacts the night sky as a cultural resource. •The science regarding the harms of LAN to human health, circadian disruption — and LEDs in particular — has hardened. LAN causes changes in the environment that have adverse direct or indirect effects on fauna and flora (e.g. bats, insects, trees) altering our sense of place. LAN is a hazard to human health and probable carcinogen. Blue light (primarily from LEDs) is toxic for all life. It should come as no surprise that UCO/Lick does not endorse EMCs. As in previous contributions, we present the scientific concencus that has emerged, based on multitudinous, independent, peer- reviewed studies. These established facts contrast with the largely speculative numbers presented in the application — a theme that pervaded its previous incarnation. Beware: The advertising world wields an inexhaustible faculty for gilding every lily. — Bauby (1997) Harm to Dark Skies & Astronomical Pursuits Light pollution is already harming the operation and mission of UCO/Lick. In 1989, of 17 major US-based observatories, Lick Observatory was ranked among the top 3 most heavily light-polluted astronomcal sites (Garstang et al. 1989). By 2022, in a list of 23 major observatories worldwide, Lick Observatory was cited as the most affected astronommical site in visible light (Green et al. 2022; Falchi et al. 2023). Light pollution trespasses regionally. Metropolitan light impacts astronomical sites up to 200–300 km away (Duriscoe et al. 2018). The prevalence of light pollution across the industrialized world is accelerating at a rate outpacing population growth. Over the past 25 years, growth rates of between 49% and 270% have been measured. For rapidly developing conurbations in the industrialized world (e.g. San Francisco Bay Area) this figure could be as high as 400%. Some estimates suggest growth rates of 7% to 10% annually (Kyba et al. 2023). 5 Also referred to in academic literature as Anthropogenic Light At Night (ALAN) or simply Light At Night (LAN). 2 The nature of EMCs means that they will have a significant impact on the natural and built environment, producing glare, light trespass, sky glow and substantially changing the nightscape. The LEDs in EMCs are not shielded, so the light is emitted in all directions, including flooding into the night sky, which wastes energy and contributes to light pollution. Light from EMCs can cause glare and be a dangerous distraction to drivers. In some cases, the light from EMCs can be visible from long distances and may affect breeding, foraging, and orientation behaviors in nocturnal wildlife.Regardless of the technology or originating fixture,any and all light sources which interact with the atmosphere contribute to an additive effect to scattered light, elevating the intensity of the diffuse sky background. The foregoing and following discussion directly contradict the false assertion presented in the application: Per the IS/MND, electronic billboards permitted in accordance with the proposed Zoning Ordinance text amendment would not have an impact on the work of Lick Observatory on Mt. Hamilton, as the sign would be limited to a maximum light output level of 0.3 foot-candles at 250 feet from the billboard above ambient conditions. At this lighting level, light cast beyond 250 feet would not register on a light meter. The Lick Observatory is 25 miles from Gilroy, so its operations will not be impacted by electronic billboards in Gilroy. At the risk of repetition, independent studies cited above prove that light pollution is already harming the operation and mission of Lick Observatory. Every additional light source elevates the problem. Additional scattered light does not simply ‘blend in’ to the pre-existing level of diffuse sky background light. Furthermore, EMCs — and particularly the blue-rich LEDs they employ — contribute disproportionately to light pollution. LEDs combine emission from peaks of intensity across many colors — particularly blue — thus contaminating the entire visible spectrum, whereas incandescent or discharge (e.g. sodium) lighting consists of isolated spectral peaks, with adjacent spectral regions free from contamination. In particular, with few exceptions, practical electric lights prior to LEDs were wholly absent of a blue component. In contrast,LEDs produce a preponderance of blue light. In large part, sky-glow is a consequence of the physics of ever-present aerosols (e.g. water vapor, particles, etc.) which redirect, or scatter light —not exclusively direct illumination.The impact studies presented in the application are wholly deficient since they neglect any analysis of scattered light. Scattering is responsible for twilights, renders clear daytime skies as blue and cloudy skies as gray. One of the dominant scattering processes,Rayleigh scattering, has not simply an additive or multiplicative dependence, but a fourth- order power law dependence, such that bluer (shorter) wavelengths are much more strongly scattered than redder (longer) wavelengths. 3 On the ‘Analysis’ Presented in the Application Because of the fourth-order power law, assertions by proponents that LEDs contribute less to sky-glow and light trespass are absolutely false. The unquestioning acceptance and propagation of such assertions undermines the credibility of anyone deploying them. Applying the physics of aerosol scattering to model sky brightness arising from use of lighting can be enormously complex. As far as can be determined, the analyses described in the application are solely empirical, using light meters viewing directly along isolated lines-of-sight to an illuminated surface, across a narrow range of wavelengths (color). The ‘analysis’ presented in the application is misleading. It comprises ‘a sign brightness survey and a photometric review of the signs that would be permitted in accordance with the proposed Zoning Ordinance text amendment’. The survey consists of collections of selected (arguably curated) — and therefore biassed — line-of-sight spot-measurments (in units of candelas per square meter, cd/m2 ) on the surfaces of existing conventional (i.e.not the closely-packed illuminated picture elements of modern digital arrays) signs in the City. The analysis erroneously concludes: ‘a digital billboard [typical brightness range between 75–250 cd/m2 ] would provide equal or less brightness as the existing signs [with some areas of the static signs exceeding 300 cd/m2 by over 300 cd/m2 ] in the City of Gilroy’. However, nowhere in the analysis are the spot values (per square meter)combined over the area of the conventional signs studied (e.g. mean, median or any other representative statistical measure). The dimensions of the signs studied are omitted. Hence, readers are prevented from calculating such values.Design differences between conventional and proposed signs (e.g.linear density of the individual illuminated elements) are not accounted for. The analysis is wholly insensitive to concerns regarding the phenomenon of scattered light. In order to properly account for scattering, analyses should: •Integrate over all lines-of-sight to the surface(s) within a complete hemisphere surrounding each surface (i.e. including lines-of-sight above and behind the sign, since some scattering processes involve back-scattering). •Intergrate over all wavelengths (colors) of light. Rayleigh scattering, in particular, exhibits not simply an additive, multiplicative or square law dependence, but a power law (of order 4), such that shorter (blue) wavelengths are more strongly scattered than longer (red) wavelengths. LEDs (as proposed in the application)of any vintage introduce a preponderance of blue light compared with traditional incandescent illumination. •Sum over the entire surface area of the illuminated surface(s), since the contribution to scattering is a function of the interaction cross-section between surface and atmosphere and not from a viewer’s perspective. The failure of the analysis to grasp those concerns (coupled with biassed measurements along individual, directly illuminated, lines-of-sight; the omission of basic dimensions and lack of statistical rigour) reveals a lack of understanding of physical (i.e. Rayleigh scattering) processes, thus demonstrating that no suitably-qualified person contributed to the analysis. The finding that the ‘existing monument signs emit as much, if not more, light to the surrounding areas than the proposed electronic billboard signs’ is vacuous. 4 DarkSky Recommendations It is impractical to shield light from EMCs due to their orientation, so many of the traditional approaches to reducing the impacts of artificial light at night do not translate to EMCs. As a result, the potential harm of EMCs cannot be completely mitigated by design alone. Rather, minimizing the harmful effects of EMCs is best accomplished through careful operation, programming, and location of this technology to the greatest extent practical. Ever since our earliest (2021) contributions to the City’s considerations of EMCs, UCO/Lick has con- sistently advocated for the adoption of the guidance for EMCs compiled by DarkSky International6 . This technical and scientific guidance, addresses deficiencies in many sign codes (e.g. CEQA) that only address legacy sign installations, in order to minimize the environmental hazard. The DarkSky guidance: 1.Recommends best practices for the amount of light emitted by electronic billboards and signs for urban, suburban, and rural areas. 2.(Among other measures) recommends curfews for when signs and billboards should be turned off, specifically: EMCs shall be switched off completely after 2300 h (11:00 p.m.) or 30 minutes after the close of business for on-premises signs, whichever is later, and shall remain off until one hour before sunrise. EMC applications for traffic and safety information shall be exempt from Curfew. 3.Identifies best management practices to decrease or eliminate negative impacts on the envi- ronment, reduce visual clutter and improve safety for drivers and pedestrians. On 14 March 2023 UCO/Lick noted that for Californian cities that have adopted billboard ordinances, inspection yields common language, often being ‘in accordance with [sections of] the California Business and Professions Code, CBPC’. It would be a mistake to assume that the CBPC is a homogeneous, one-size-fits-all, set of provisions. It contains numerous clauses and exemptions, predominantly in-and- around Los Angeles. In many contexts, the CBPC establishes regulations7 demand that: the advertising display is authorized by, or in accordance with, an ordinance [...] adopted by the City that regulates advertising displays by identifying the specific displays or establishing regulations that include, at a minimum,all of the following: (A) Number of signs and total signage area allowed. (B) Maximum individual signage area. (C) Minimum sign separation. (D) Illumination restrictions and regulations, including signage refresh rate, scrolling, and brightness. 6 DarkSky International (formerly, the International Dark-Sky Association). 7 For example, CBPC Divsion 3. Professions and vocations generally [5000 - 9998.11]; Chapter 2. Advertisers [5200 - 5486]; Article 3. Application of Chapter [5270 - 5275]. 5 (E) Illuminated sign hours of operation. These provisions align both with the DarkSky guidelines to minimize damage to dark skies,and the pleas of public health researchers to reduce, curb, mitigate or reverse the proliferation of LAN. However, the appellants’ prescription for Gilroy conspicuously and extraordinarily) excluded such measures throughout the previous (2021–2023) episode. Despite claiming to have reviewed ‘best practices from other cities that permit billboard signage’ the analysis contained in the present, renewed, application again neglects the DarkSky guidance — a continuing omission that could be interpreted as inherent intransigence. To maintain our ability to carry out top-grade astronomical research, it is neces- sary that the ALAN affecting observatories is reduced as soon as possible ...[this] might be the last call for a serious, collective, unambiguous, no-compromise ac- tion to lower light pollution now. — Falchi et al. (2023) Harm to Public Health from Pervasive Light Pollution: ‘Edison’s Cancer Epidemic’. Light pollution from artificial light is harmful to human health — considered by some ‘the biggest public health crisis going on right now8 ’. Every major disease is associated to some extent with short sleep/long light. Sleep disorders are now arguably the most prevalent health concern in the industrialized world (Bogard 2013, Winter 2017).The consensus that has emerged from over 10,000 peer- reviewed scientific articles published by over 30,000 scientists cements the conclusion that light at night is carcinogenic, as well as causing a host of other medical problems. Mammals are highly sensitive to light at night, which has the power to dramatically, negatively affect circadian rhythms. Circadian rhythms control aspects of physiology, behavior, metabolism, body temperature, blood pressure and pineal hormone (e.g. melatonin) secretion. It is the shorter wavelengths of light (i.e. blue) that most affect melatonin production. LEDs — with their preponderance of blue emission — are of most concern. Beginning in 1970s, multitudinous studies have identified links between circadian disruption to behav- ioral changes,sleep disorders, (e.g. Wang et al. 2022),mental disorders, (mood and anxiety disorders e.g. Paksarian et al. 2020),diabetes, (e.g. Zheng et al. 2023),depression,obesity,coro- nary heart disease, (e.g. Muenzel et al. 2020, and references therein), Mild Cognitive Impairment, MCI (a transitional phase between normal aging and dementia e.g. Chen et al. 2022),dementia and Cerebrovascular disease (including stroke and other conditions affecting blood flow to the brain e.g. Wu et al., 2024)stroke. Circadian disruption, induced by light pollution, is harmful — considered a probable human carcinogen by WHO9 (Stevens et al. 2011, Bogard 2013). The American Medical Association (AMA) and groups (e.g. The American Heart Association,heart.org/stroke.org;breatscancer.org; The Sleep Foundation) advocate for light pollution control efforts for public safety. Hundreds of scientific studies have shown the association between electric light exposure and cancer, and the biological mechanisms by 8 Clip: Prof. R. Fosbery: Interactions between light & life (21 October 2022) [00:04]. 9 The World Health Organization. 6 which it occurs. Electric light has been called ‘the tobacco of breast and prostate cancer’. These two cancers — along with cancers of the lung, colon and rectum have multiple, well-established causal pathways between those cancers and light pollution. Modern texts describe the prevalence of light at night as ‘Edison’s Cancer Epidemic’ (Moore-Ede 2024). Over the past decade, a concensus has emerged in the academic literature: Light pollution has already gone too far. ‘Mitigation’ has gradually been expunged from the lexicon. Multi-disciplinary, independent, peer-reviewed scientific studies are begging: We advise people, especially those living in urban areas, to consider reducing exposure [to outdoor artificial light] to protect themselves. — Jianbing Wang, Ph.D (25 March 2024)10 Harm to Public Health from LEDs: ‘The New Asbestos’ During Council deliberations, in attempting to dispute the links between light and health, a mobile telephone was brandished aloft: This is LED light right here, people look at it all day long, they don’t seem to have a problem with it. — Council Member Bracco (20 March 2023) No pleasure is taken in reporting that, on the contrary, the foregoing statement could not be further from the truth. Even literature reviews cited by those seeking to refute the overwhelming scientific concensus (e.g. Miller et al. 2024) are unable to reject, refute, invalidate or dismiss the grave concerns regarding exposure to LEDs. Further high-quality studies are a pressing need. We are now realizing that blue light is toxic for all life11 ’. Light at night originating from LEDs directly damages cellular mitochondria via ‘the same process produced by Chernobyl radiation [...] a slow death12 ’. Public health experts refer to the effect of growing light pollution as ‘21st century scurvy’. LEDs are described as ‘the New Asbestos13 ’. We may regret [introducing LED and fluorescent light tubes] due to to health hazards as well as economic and social costs associated with it, and, therefore, it should be considered unsustainable. — Haim & Portnov (2013) 10 American Heart Association/heart.org/stroke.org 11 Clip: Prof. R. Fosbery: Concerns on the impact of life from blue light LEDs (12 May 2022) [00:11]. 12 Clip: Prof. R. Fosbery: Interactions between light & life (21 October 2022) [01:15]. 13 Clip: Prof. R. Fosbery: Interactions between light & life (21 October 2022) [00:12]. 7 Conclusion City Staff are seeking policy direction from the City Council on a proposed Zoning Ordinance text amendment to allow electronic billboards along State Route 101. The claimed purposes of the proposed policy amendment(s) that the application requires are: 1.To provide adequate signage for commercial businesses that have a regional customer base. 2.Establish procedures for the review and approval of electronic billboard(s). 3.Specify development criteria to ensure that the permitting of electronic billboard(s) does not create visual clutter or create other operational impacts on surrounding uses, or the public health, safety or general welfare of the City. To which we respond: 1.Doubts remain whether a multinational outdoor advertising operator is best-suited to cater for regional buisness the majority of the time, 2.The applicant appears to have no genuine interest in — and continues to evade — the recommen- dations of best practice from multiple sources (e.g. DarkSky International, California Business and Professions Code, CBPC) when seeking to contribute to the establishment of procedures for review and approval. If the policy amendment is to be approved, it should fully incorporate these recommendations. If the application is to be approved, it should be fully compliant with these recommendations. Any application should be required to provide an unbiassed analysis, compiled by suitably-qualified professionals, properly accounting for the physics of scattered light. 3.While assessments of visual clutter can be argued to be subjective, one would hope that decision- makers would defer to the majority public opinion. However, the scientific concensus is irrefutable: Light pollution is already harming the operation and mission of Lick Observatory. Additional light sources elevate those harms — EMCs disproportionately so. Exposure to light at night (LAN) is harmful to public health and welfare. There is emerging evidence that blue-rich LED light is toxic to all life. Serious, collective, unambiguous, no-compromise action to lower light pollution now. — Falchi et al. (2023) Curb the surging light pollution at night. — Chen et al. (2022) Reduce artificial light at night. —Al Nagger & Anil (2016) Regulations on nighttime advertising [...] and switching off. — Haim & Portnov (2013) 8 Thankfully, these pleass are being heeded: In nearby communities such as West Marin and Santa Rosa, citizens have been proactive in demanding DarkSky-compliant lighting ordinances. Similar efforts are gaining traction at State level (witness the progression of legislation to reduce light pollution14 ). Already, a number of States ban billboards — of any vintage — outright. The time is coming when light pollution will be as strictly regulated as noise or air pollution (Ecklof 2023). Thank you for your attention and service to the community. Yours faithfully, Dr Paul D. Lynam FRAS Astronomer UCO/Lick Observatory 14 Legislation to reduce light pollution progresses to Senate Committee on Appropriations (4 August 2023). 9 References Al Nagger, A., Anil, S. (2016) Artificial Light at Night and cancer: Global Study Asian Pacific Journal of Cancer Prevention, 17 (10), 4661. Bogard, P. (2013) The End of Night: Searching for natural darkness in the age of artificial light Back Bay Books / Little, Brown and Company ISBN 978-0-316-18290-4 (hc) / 978-0-316-18291-1 (pb). Bauby, J-D. (1997) The Diving Bell and the Butterfly Vintage ISBN 9780375701214. Chen, Y., Tan, J., Liu, Y., Dong, G., D., Yang, B. Li, N., Wang, L., Chen, G., Li, S., Guo, Y. (2022) Long-term exposure to light at night and mild cognitive impairment; A nationwide study in Chinese veterans Science of the Total Environment, 847, 157441. Duriscoe, D., Anderson, S., Luginbuhl, C., Baugh, K. (2018) A simplified model of all-sky artificial sky glow derived from VIIRS Day/Night band data Journal of Quantitative Spectroscopy and Radiative Transfer, 214, 133. Eklof, J (2023) The Darkness Manifesto: On Light Pollution, Night Ecology and the Ancient Rhythms that Sustain Life Scribner ISBN-13 978-1668000892. Falchi, F., Ramos, F., Bara, S., Sanhueza, P., Arancibia, M., Damke, G., Cinzano, P. (2023) Light pollution indicators for all the major astronomical observatories Monthly Notices of the Royal Astronomical Society 519, 26. Garstang, R. (1989a) Night-sky brightness at observatories and sites Publications of the Astronomical Society of the Pacific, 101, 306. Garstang, R. (1989b) The status and prospects for ground-based observatory sites Annual Reviews of Astronomy and Astrophysics, 27, 19. Gaston, K. J., Sanchez de Miguel, A (2022) Environmental Impacts of Artificial Light at Night Annual Review of Environment and Resources, 47, 373. 10 Green, R. F., Luginbuhl, C. B., Wainscoat, R. J. Duriscoe, D. (2022) The growing threat of light pollution to ground-based observatories The Astronomy and Astrophysics Review, 30, 1. Haim, A., Portnov, B. (2013) Light pollution as a New Risk Factor for Human Breast and Prostate Cancers Springer Dordtrecht ISBN 978-94-007-6219; Published 12 June 2013. IARC (2020) Night Shift Work IARC Monogr. Identif Carcino Hazards Hum, 124: 1–371. https://www.iarc.who.int/news-events/iarc- monographs-volume-124-night-shift-work/ Kyba, C., Altintas, Y., Walker, C., Newhouse, M. (2023) Citizen scientists report global rapid reductions in the visibility of stars from 2011 to 2022 Science, 379, 265. Miller, S., Cajochen, C., Green, A., Hanifin, J., Huss, A., Karipidis, K., Loughran, S., Oftedal, G., O’Hagan, J., Sliney, D., Croft, R., van Rongen, E., Cridland, N., d’Inzeo, G., Hirata, A, Marino, C., R¨o¨osli, M., Watanbe, S., and International Commission on Nin-Ionizing Radiation Protection (ICNIRP) (2024) INCNIRP statement on short wavelength light exposure from indoor artificial sources and human health Health Physics 126(4), 241–248. Moore-Ede, M. (2024) The Light Doctor: Using light to boost health, improve sleep and live longer Circadian Books ISBN 978-8-9906869-0-8 (pb). M¨unzel, T. Hahad, O., Daiber, A. (2021) The dark side of nocturnal light pollution. Outdoor light at night increases risk of coronary heart disease European Heart Journal 2021 Feb 21; 42(8), 831–834 https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7897459/ Paksarian, D., Rudolph, K., Stapp, E. (2020) Association of Outdoor Artificial Light at Night With Mental Disorders and Sleep Patterns Among US Adolescents JAMA Psychiatry 2020, 77(12), 1266–1275. Stevens, R., Hansen, J., Costa, G. et al. (2011) Considerations of Circadian Impact for Defining ‘Shift Work’ in Cancer Studies: IARC Working Group Report Occupational Environmental Medicine 68, 154. https://pubmed.ncbi.nlm.nih.gov/20962033/ 11 Winter, C. (2017) The Sleep Solution: Why Your Sleep is Broken and How to Fix it Berkley ISBN-13 978-0399583605. Wang, L., Gong, Y., Fang, Q. et al. (2022) Association Between Exposure to Outdoor Artificial Light at Night and Sleep Disorders Among Children in China JAMA Netw Open. 2022 May 2;5(5):e2213247 Wu, Y., Shen, P., Yang, Z., et al. (2024) Outdoor Light at Night, Air Pollution, and Risk of Cerebrovascular Disease: A Cohort Study in China Stroke (American Heart Association Journals), Vol 55, No 4 (25 March 2024) Zheng, R., Xin, Z., Li, M., et al. (2023) Outdoor light at night in relation to glucose homeostatis and diabetes in Chinese adults: a national and cross-sectional study of 98,658 participants from 162 study sites Diabetologia, 66, 336. 12