HomeMy WebLinkAbout05 18 2026 - Item 9.1 - Mattie Scariot
May 6th, 2026
Honorable Mayor and Members of the City Council
City of Gilroy
351 Rosanna Street
Gilroy, CA 95020
On behalf of CMAP TV and the Poppy Jasper International Film Festival, I am writing to
express our strong support for the renewal of the Tourism Business Improvement
District administered by Visit Gilroy.
Visit Gilroy has been an important and consistent partner in promoting tourism
throughout South Santa Clara County, and their work has had a meaningful impact on
the visibility and success of our region's [industry/business type]. Through targeted
marketing, regional storytelling, and visitor outreach, they have helped position our area
as a destination for both day-trip and overnight visitors, directly benefiting our
members and the broader local business community.
The media and downtown sector plays a key role in the local economy, contributing not
only to tourism but also to the vitality and character of our region. Visit Gilroy's ongoing
investment in promoting [local experiences/products/services] has helped drive
visitation, increase awareness of what our community has to offer, and support small,
family-run businesses that depend on tourism for their sustainability.
Renewal of the Tourism Business Improvement District will ensure that this important
work continues. A coordinated, well-funded tourism effort is essential to maintaining
momentum, especially in a competitive landscape where smaller regions must work
strategically to attract visitors. Visit Gilroy has demonstrated both the capability and the
commitment to effectively represent and promote our local industries.
We strongly support the continuation of the TBID and appreciate the role Visit Gilroy
plays in strengthening our regional economy and showcasing the unique assets of Santa
Clara Valley.
Thank you for your consideration.
Best wishes,
Mattie
L. Mattock Scariot
Director, Poppy Jasper International Film Festival
Executive Director, CMAP TV
mattie@pjiff.org
408-242-3969