HomeMy WebLinkAbout05 18 2026 - Item 9.1 - Kim Engelhardt
To Whom It May Concern,
On behalf of the Wineries of Santa Clara Valley, I am writing to express our strong support for
the renewal of the Tourism Business Improvement District assessment administered by Visit
Gilroy.
Visit Gilroy has been an important and consistent partner in promoting tourism throughout South
Santa Clara County, and their work has had a meaningful impact on the visibility and success of
our region’s wineries. Through targeted marketing, regional storytelling, and visitor outreach,
they have helped position our area as a destination for both day-trip and overnight visitors,
directly benefiting our members and the broader agricultural community.
The winery sector plays a key role in the local economy, contributing not only to tourism but also
to the preservation of agricultural land and the rural character of our region. Visit Gilroy’s
ongoing investment in promoting winery experiences has helped drive visitation, increase
awareness of locally produced wines, and support small, family-run businesses that depend on
tourism for their sustainability.
Renewal of the Tourism Business Improvement District will ensure that this important work
continues. A coordinated, well-funded tourism effort is essential to maintaining momentum,
especially in a competitive landscape where smaller regions must work strategically to attract
visitors. Visit Gilroy has demonstrated both the capability and the commitment to effectively
represent and promote our local industries.
We strongly support the continuation of the TBID and appreciate the role Visit Gilroy plays in
strengthening our regional economy and showcasing the unique assets of Santa Clara Valley.
Thank you for your consideration.
Sincerely,
Kim Engelhardt
President, Wineries of Santa Clara Valley
(408)713-8501